October 18, 2015
Guangdong • October 15-18, 2015—The intelligent manufacturing and equipment expo of 12th China International Small and Medium Enterprises Fair (CISMEF) was successfully held in the Guangzhou International Procurement Center. In this expo, IMON was widely acclaimed by visitors and stood out among the exhibits because of its’ advanced and unique Premium Programmatic Audience Targeting Technology. Without a doubt, IMON has became a critical point in the development process of ‘Internet of Things’ and stirred up an ‘intelligent storm’ nationwide.
As the biggest international event approved by the State Council, CISMEF is co-hosted by the Ministry of Industry and Information Technology, the State Administration for Industry and Commerce and the Guangdong Provincial People’s Government. The intelligent manufacturing and equipment expo is an important part of CISMEF; it aims to build a platform for demonstration, transaction, exchanges and cooperation for the small and medium enterprises in the industry.
Invited by Guangdong China Unicom, IMON demonstrated its new and innovative Premium Programmatic Audience Targeting Technology that acts on developing the Digital Out-Of-Home industry. This technology is a perfect integration of audience recognition and mobile interactive technologies with IMON‘s TargetEngage™ automated media management platform. The audience recognition technology is provided by IMON’s technology partner - Quividi and it supports TargetEngage™ as a complete network management system allowing each individual screen to remotely manage; audience targeting, advertising scheduling, real-time reporting and refinement.
The technology ensures audiences can be recognized anonymously by Age and Gender; also the advertisement they are watching can be well matched to their preferences. On top of that, the technology offers greater value through a more interactive advertising experience via China Unicom’s ‘Internet of Things’ Wi-Fi, in conjunction with NFC and QR codes. This allows consumers to truly benefit from their favorite campaign and via multiple O2O gateways, go further to learn more service or product details even purchasing them directly through mobile payments.
Designed to bring advertising campaigns to life, the various features of IMON’s Premium Programmatic Audience Targeting Technology enable interactive content and real benefits that are tailored to the type of audience in front of screen.
As the media landscape continues to evolve, more and more media buyers, Ad agencies and their clients will realize, only with IMON’s state-of-the-art technology can they transform their project from a bold vision to an exciting reality!