Omnicom Media Group China puts the spotlight on outdoor advertising with a partnership with IMON
Shanghai, June 8, 2015 – Omnicom Media Group China today announced a strategic partnership with Heli Media Group to deliver a next generation digital advertising OOH platform known as IMON that will revolutionize the industry.
IMON unveils its Programmatic Audience Targeting Technology at the Shanghai Digital Signage Show
Shanghai, September 16th-18th, 2015 — the DOOH game-changer IMON has exhibited its Premium Programmatic Audience Targeting Technology at the 7th International Digital Signage and Audio-visual Integration Technology Exhibition.
IMON Programmatic Audience Targeting Technology— Guides you through DOOH industry at the DAN Festival’
Shanghai, September 17th-18th, 2015 — Digital out-of-home pioneer IMON has partnered with Posterscope China to present IMON’s latest Active Premium Programmatic Audience Targeting Technology at the DAN China Festival.
IMON Programmatic Audience Targeting Technology reaches new heights in ‘Internet of Things’
September 24th-26th, 2015—loT China Expo successfully held in Wuxi, Jiangsu Province. IMON was invited by its strategic partner China Unicom to introduce IMON’s incomparable Programmatic Audience Targeting Technology.
IMON’s Premium Programmatic audience targeting technology lands at the 12th CISMEF's expo
Guangdong • October 15-18, 2015—The intelligent manufacturing and equipment expo of 12th China International Small and Medium Enterprises Fair (CISMEF) was successfully held in the Guangzhou International Procurement Center.
Precise Audience Targeting Technology is leading Digital Out-of-Home Advertising into a High-Value Age
At the recent Integrated Systems Event (ISE) 9-12 February 2016 in Amsterdam, IMON witnessed a host of new features of Quividi’s audience targeting technology that involves exact age, rich facial expressions and features.
IMON Rolls Out its’ Unique Intelligent loT Smart City Solution successfully at CES Asia™ 2016
At CES Asia™ 2016, IMON brings an additional range of new features; a new ‘Expert Version’ of the audience recognition software, ’Responsive Content’ function and a personalized end-to-end ‘O2O Brand Experience Loop’.
IMON Delivered an Important Speech on the “Outdoor Advertising's Road to Programmatic Buying”
August 18th, 2016, at the 2016 China Outdoor Advertising Conference, the senior marketing consultant Hua Bin Hu from IMON Network Ltd. Delivered an important speech, speaking on the “Outdoor Advertising's Road to Programmatic Buying”.
IMON is Awarded the ‘Best Outdoor Advertising Technical Solution’ at the 2016 China Outdoor Advertising Conference
At the 2016 China Outdoor Advertising Conference, IMON stood out among hundreds of candidates with its world’s leading outdoor advertising programmatic buying solution and won the ‘Best Outdoor Advertising Technical Solution’ award.
Mobile integration boosts digital signage, a clear value proposition to give the customer is strongly needed.
These days, the biggest dilemma facing advertisers is how to successfully market to consumers whose eyes are often glued to their phones. Retailers looking to purchase digital signage often worry that the 50-inch display won't be a match for the pocket-sized screens.
3 digital signage options for retail kiosks. IMON with Premium audience targeting technology delivers all
Designed to bring best advertising campaigns to life, IMON with its new and innovative Premium audience targeting delivers all of the performance metrics mentioned above and much more to any display media, whether they are Static, Hybrid or Dynamic signage.
How to maximize audience engagement with the right kinds of content
The whole point of your digital signage is to get your audience to stop, pay attention and take whatever action your message asks them to.How should you present the informationwhich type of content is right for each message? You need the right message for audience engagement.
Smart life in city, within your reach (1)
As with pointed technologies like cloud computing, IOT and audience recognition, Smart City is slowly prospering in China.Let‘s take a look at how the creative programatic ad platform IMON’s Target Engage can assist the Smart City to evolve.
Smart life in city, within your reach (2)
Smart City application in transportation and tourism is drawing the distance between people and services much closer. Moreover, it’s making people’s life easier and more convenient.
Smart life in city, within your reach (3)
As previous articles have explained, each corner of the smart city technology is applied ubiquitously. In and around educational facilities and hospitals, cutting-edge technologies are leading cities to become smarter day in and day out.
DOOH – Communicating with The Audience
IMON’s TargetEngage™, as a complete DOOH smart management platform with audience recognition technology, delivers campaigns for the targeted audience, at the precise time and most suitable place, as well as also creating a communication channel to bring more opportunities to all parties.
Programmatic Display Will Eat The World By 2019
As Jonathan Barnard – Zenith director of global intelligence says; “The desire is there” the market is now ready, although “You need to be able to address ads… at the location level for out-of-home”.IMON does that and much more; we can individually target pre-determined audience profiles within a selected location, maximizing the engagement and even communicate directly to an individual.
4 Things To Know As Out-Of-Home Goes Programmatic
Unlike the rest of the market - see following article – IMON has measurability built into its very fabric. We began with a data collection, targeting and profile building platform first and then decided to apply it to DOOH as the revenue channel. Our rich media campaigns target individuals in real-time via our own custom programmatic platform built over the last 5 years by a global team of industry professionals.
Smart cities, new trading models and automation - OOH 2018(1)
While the market is now overwhelmed with new players promising hi-tech advertising solutions, IMON has been glocalizing China, over the past 6 years, with our unique, smart DOOH programmatic platform [TargetEngage™]. Our platform automates the advertising process via AI-driven algorithms and fresh multi source datasets, taking OOH from a single static branding channel, to a dynamic programmatic multi-screen, multi-channel platform.